MICROSOFT HAS UNVEILED 'SPARTAN,' A NEW
BROWSER FOR WINDOWS 10
Microsoft Shows
Off Windows 10 and ‘HoloLens’Microsoft’s Next
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News of your potential demise started as whispers late last year
when reports emerged that Microsoft was working on a wholly new
Internet browser. They gained momentum about a week later with a leak detailing some of this mystery browser’s features. And
they finally solidified Wednesday when Microsoft made it all official,
unveiling for the first time “Spartan,” which could become one of the company’s
only browsers not called “Internet Explorer” in two decades.
Microsoft hasn’t started digging your grave just yet. For now,
you’ll have to share hard drive space with your lean, more stylish cousin once
Windows 10 arrives sometime this year. And there’s always the chance your
makers might give Spartan an IE designation before that.
But That Seems
Unlikely. The Whole Point Here Is That You’re Boring, Washed Up, Old News.
Sure, you’ve still got nearly 60% of the global market share for browsers.
But that’s peanuts compared to the world-dominating numbers you put up before
Apple’s Safari, Google’s Chrome and Mozilla’s Firefox started nipping at your
heels. And because Windows Phone has flatlined, you’ve barely made a blip on mobile, where most people are using the web these days.
But the biggest problem you face, Internet Explorer, is that you
carry 20 years of brand baggage—and it’s not good. You’ve developed a
reputation, however unfair, as slow and unwieldy. We’re long past the point
where a makeover and a bigger number alongside your name can turn you into the
prettiest browser at the ball. If you weren’t packaged along with Windows—long
your biggest and most controversial advantage—there’s no telling how far your figures
might fall.
MICROSOFT NEEDS SOMETHING FRESH, SOMETHING NEW. IT NEEDS
SPARTAN.
Besides
marking a fresh start, what does Spartan do that you don’t? It’s leaner,
faster, designed with mobile in mind. Close integration with Cortana,
Microsoft’s voice-activated assistant, means it will bring users relevant
information like flight delays without even having to visit an airline’s
website.
Spartan’s
note-taking mode turns the web into a canvas, letting users scribble notes on
live websites and send off them to colleagues or friends. Spartan could even be
made available for non-Windows platforms like Android and iOS, helping it gain
market share on mobile, which is clearly the future.
How
much longer you’ll be around, IE, depends on Spartan’s success. Perhaps your
new rival won’t be as good as Chrome or Firefox, and Microsoft will shy away
from it.
Maybe having two baked-in browser options will
confuse Windows 10 users, and they’ll stick with you out of habit. Or maybe
Microsoft will call Spartan “Internet Explorer 12″ after all. But if Microsoft does decide to
pull the plug on you, IE, despair not: 20 long years of service qualifies you
for a dignified retirement
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